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Managing by Design

What do we mean by ‘Managing by Design’?
On one hand, it implies a sense of intention and predetermination, and on the other it reflects a spirit of creativity, free-thinking and innovation. Both perspectives should be true of effective management, and you will find both heavily represented in the pages of this book. But more than this, ‘Managing by Design’ reflects the conscious application of a design perspective within the responsibilities of management.

Using parallel formats of textbook and novel, ‘Managing by Design’ tells the story of one organisation’s transformation through QFD, and provides step-by-step guidance, tools and practical illustrations for you to repeat it for your own organisation.

‘Managing by Design: Using QFD to transform management performance’ is published by Tesseracts, ISBN 0 9543021 0 9.

Spiritually uplifting with some startling insights: ‘Managing by Design’ is an excellent book that engages with real people through putting over the arguments in a very clear and readable way – it has the capacity to change lives. It should make every manager think about what they do for their company and people, and what they do for themselves. Congratulations – this is an inspired book

David Newey, Digital Business Consultant, BP plc

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